The Power of Video in 2025
Video dominates 85% of internet traffic and is used by 92% of marketers as a core tool. Websites with embedded video are 53× more likely to rank on Google’s first page.

Top Reasons to Use Video:

• Higher engagement & retention: Viewers retain 95% of a message via video vs. only 10% via text.

• Boosts conversions: Videos on landing pages can improve conversions by up to 80%.

• SEO advantage: Videos increase site dwell time, shares and backlinks—critical for SERP rankings.

• Builds trust & credibility: Seeing real people in how-to, behind‑the‑scenes, or testimonial videos fosters emotional connection and trust.

Key Trends Driving Video:

• Short‑form content optimized for mobile-first, snackable consumption.

• Shoppable and interactive videos that let viewers buy instantly or engage with polls and links.

• AI‑driven personalization where videos adapt to preferences or behavior for better relevance.

Conclusion:
Video marketing is no longer optional—it’s a strategic necessity. With superior engagement, conversion lift, SEO benefits, and emotional storytelling power, video helps brands outperform competitors in 2025 and beyond.